Advisory Mandate for Technical Post-Merger Integration after Acquisition by HomeToGo.

HomeToGo’s Acquisition of Kurz Mal Weg and Kurzurlaub

HomeToGo acquired a majority stake in kurz-mal-weg.de (KMW Reisen GmbH) and Kurzurlaub.de | Super Urlaub GmbH. After having supported HomeToGo during their previous acquisitions of e-domizil, secra and smoobu, Philipps & Byrne also provided the Product and Technology Due Diligence on Kurz Mal Weg and Kurzurlaub. Following the acquisition of the two companies, we were requested to support the technical Post-Merger Integration in an advisory project.

• Location: Germany
• Engagement: Tech Advisory
• Business Context: Travel and Hospitality
• Tech Landscape: SaaS and Platform

Providing Tech Advisory for Technical PMI

In the context of the Tech Due Diligence, our advisory team laid out a plan for the technical Post-Merger Integration of kurz-mal-weg.de (KMW Reisen GmbH) and Kurzurlaub.de | Super Urlaub GmbH into the existing organization of HomeToGo. After its initial discussion, Philipps & Byrne helped with the implementation of the plan in the form of a tech advisory project. It consisted of several sessions with management and leadership roles at HomeToGo, Kurz mal weg and Kurzurlaub.

The main focus was on supporting the change management. This began by comparing the architecture of the different organizations and determining how to build one joint system out of them. We discussed how the future organization should look, which roles would be needed, and how the change project team should be put together. We also helped in the search for certain roles and hires.

The deliverables of the advisory project consisted of 3 - 4 days of Deep Dives immersive workshops on-site, followed by management workshops, problem analysis and solution design. The documentation we delivered included the initial plan, goals and milestones, as well as framework parameters and necessary steps to achieve the goals.

About Kurz Mal Weg

KMW Reisen GmbH (KMW) operates one of the leading online marketplaces for short trips in the DACH region at kurz-mal-weg.de. Founded in 2001, the online pioneer Kurz Mal Weg has been part of the Fit Reisen Group (fitreisen.de) in Frankfurt am Main, the number one specialist for health and wellness travel in Europe, since 2016. With its technical expertise and comprehensive knowledge of the tour operator business, Kurz Mal Weg has been largely expanding its offering since its founding, focusing on Germany and its neighboring European countries. The Company’s portfolio comprises more than 19,000 travel offers. Kurz Mal Weg is based in Leipzig, Frankfurt am Main, and Hamburg.

About Kurzurlaub

Super Urlaub GmbH (Kurzurlaub) has grown to become one of the leading specialists for short trips in Germany, offering 30,000 bookable bundles in and around the country at fair prices. The company, which now has 70 employees in Schwerin, Berlin and Vienna and over 18 years of experience in the industry, offers top-quality city breaks, wellness trips and seaside vacations. In addition to bed and breakfast stays, Kurzurlaub offers many extras and a high standard of comfort to round off each personal thematic stay. Founded in 2005, Kurzurlaub operates both the online portal and, since 2017, the Kurzurlaub app.

About HomeToGo

HomeToGo was founded in 2014 with a vision to make incredible homes easily accessible to everyone. HomeToGo has since grown to become the SaaS-enabled marketplace with the world’s largest selection of vacation rentals.

With 15M+ offers across thousands of trusted partners globally, HomeToGo’s AI-powered marketplace expertly matches supply and demand to connect travelers with the perfect vacation rental for any trip around the world. As the go_to destination for vacation rentals, HomeToGo offers the world’s largest vacation rental selection combined with an end-to-end convenient, trusted and intuitive product experience.

HomeToGo_PRO, the Company’s B2B business segment, offers innovative Software & Service Solutions including Subscriptions for the whole travel market with a special focus on SaaS for the supply-side of vacation rentals.

While HomeToGo SE's registered office is located in Luxembourg, HomeToGo GmbH is headquartered in Berlin, Germany. HomeToGo operates localized apps and websites in 25 countries.

HomeToGo SE is listed on the Frankfurt Stock Exchange under the stock ticker “HTG”.

For more information visit: www.hometogo.com/about

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